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Demo store I built on Shopify Plus, rebuilt here so you can click around. No real orders or payments. See the owner's view

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Trail runner on a ridgeline at sunrise above a lake (demo photo)

The lookbook

Find your
next ridge.

Six looks from the trail, each one shoppable. Tap a marker to see the piece, then build the kit that fits your next long day.

Shop the looks

Six looks, real kit

Every marker links to a product in the store. Prices are the live catalog prices.

Trail runner on a ridgeline at sunrise above a lake (demo photo) — Sunrise on the ridge
In this look:
Merino Base Layer $85
Running Shorts $45

Trail cap, socks, tee, electrolyte sachets and a bottle laid out on stone (demo photo) — Pack for the long one
In this look:
Trail Cap $30
Trail Tee $35
Running Socks 3-Pack $25
Electrolyte Mix $30
Insulated Bottle $40

Woman in a grey and orange fleece walking through a field (demo photo) — Trailhead warm-up
In this look:
Fleece Quarter-Zip $95

Person in an orange and blue waterproof shell in a misty forest (demo photo) — When the forecast was wrong
In this look:
Packable Rain Shell $160

Trail runner wearing a hydration vest and holding trekking poles in a forest (demo photo) — Vest on, poles out
In this look:
Ridgeline Trail Vest $80
Trail Tee $35
Running Shorts $45

Runner in a light long-sleeve layer on a hillside trail (demo photo) — Cold start on the hill
In this look:
Merino Base Layer $85
Running Shorts $45

On the trail

From the feed

Demo content, no live Instagram account